Reaching consumers who are genuinely curious about the way their food is raised is what Holly Cook enjoys most about serving as the 2016 Iowa Pork Queen. While wearing a crown has literally opened doors for her across the state, this recent East Buchanan High School graduate says there are countless opportunities for each of us to get involved in advocating for agriculture.

“The more people who are willing to tell their story, the more effective our efforts will be as an industry,” says Holly Cook, who grew up helping her parents on their family farm and served as Buchanan County Pork Queen in 2015. Later this month she’ll begin her freshman year at Iowa State University, majoring in Ag Business.

“Every effort counts, whether social media campaigns, blogging, large scale promotional events, or simple face-to-face interactions with consumers,” adds Holly. “It’s crucial that consumers understand the commitment all farmers have made to producing safe, quality food.”

Passionate about bridging the knowledge gap and building trust between producers and consumers, Holly delivered and prepared a public address about it for an FFA Career Development Event (CDE). She placed first at sub-districts and second at districts, advancing to the state contest last April during the Iowa FFA Leadership Convention.

“Those directly involved in production agriculture see the necessity of improved practices. Farmers care for their animals every day and see that they are healthy and comfortable, yet the public constantly suspects mistreatment,” said Holly while delivering her public address for FFA.

“The great lack of consumer education in the United States has allowed anti-agriculture and animal activist groups to plant negative seeds in the minds of consumers. Buzz words such as ‘factory farming’ and ‘big ag’ coupled with a vast array of misconceptions have become an unfortunate reality in our society,” she continued. “To prevent farmers from having to take a huge step backwards in terms of efficiency and modernization, we must increase our efforts to reach American consumers.”

The three major concerns reported among American consumers are consistently: animal welfare, the environment, and a perceived danger of genetically engineered crops. Holly wants consumers to know that taking care of animals is extremely important from a production standpoint as it is a morality issue. Modern farming practices are in place to preserve soil and water quality. Plus, foods made using ingredients from GMO crops are safe and pose no greater health risk.

“While the current knowledge gap is not ideal, with work and outreach from both consumers and producers, this issue can be resolved,” adds Holly. “A healthy relationship and trust between these two parties is a crucial factor of modern agriculture’s progression.”

Building trust takes time, patience and transparency. Three tips for building trust from best-selling author and keynote business speaker Jon Gordon are:

1. Say what you are going to do and then do what you say! Lead by example.
2. Communicate, communicate, communicate. Frequent, honest communication builds trust.
3. Trust is built one day, one interaction at a time. Yet, trust can be lost in a moment because of one poor decision.

How can you help open communication lines between producers and consumers? How can you build trust with someone who might not share your opinions about responsible production methods or American’s right to food choice?

“It can be a challenge to talk with others who have conflicting opinions,” Holly admits. “I always remind myself to be respectful even when I don’t agree with them. I try my hardest to keep a smile on my face, so in the end, their impression of an Iowa pig farmer is positive. Getting mad isn’t going to solve anything, but parting with a smile might.”

You’ll find Holly smiling and answering the general public’s questions during the Iowa State Fair, Aug. 11-21. She’ll most likely be at the farrowing display in the Animal Learning Center or by the largest boar on display in the hog barn. She’ll also enjoy meals at the Iowa Pork Tent, home of Pork Chop on a Stick. (Did you know about 6,000 pork chops are enjoyed each year during the Iowa State Fair?!)

“We want consumers to know that the pork tenderloin is actually slightly leaner than a skinless chicken breast. Keep that in mind the next time you’re looking for healthy choices,” says Holly.

Pork tenderloin, lightly seasoned with Cookie’s Flavor Enhancer and grilled to 145 degrees, is Holly’s favorite homemade meal. But she looks to porkbeinspired.com for creative recipes like pork tacos and barbecued ribs. Her favorite recipe to cook is Pork and Broccoli Stir-Fry, so we’re sharing it today on TheFieldPosition. Pork. Be inspired.^TM

The whole GMO labeling fight in Washington was ultimately driven by one state’s misguided law which would have had repercussions across the entire nation.  We’re pleased that earlier this month Congress was able to put politics aside and reach an agreement that works for American families, U.S. farmers and seed professionals.

Specific to the seed industry, the bipartisan federal legislation preempts state legislation requiring GMO labels on bags of seed. It’s also important that the law will not stifle innovation in the seed industry. More broadly, this federal legislation protects farmers and small businesses, including seed companies, from a patchwork of costly and confusing state labeling laws. At the same time, consumers with have more information than ever before about the foods they buy.

GMO food labeling agreement is a big win for businesses, consumers and farmers. We applaud Chairman Conaway and Roberts, Ranking Members Peterson and Stabenow, Congressmen Pompeo and Butterfield, and all the Republicans and Democrats in both the House and Senate who put politics aside and came together to do what’s right for American families and farmers. Failure to do so would have had long-term, irreversible consequences on our nation’s food supply chain.

Genetic engineering is one of a wide array of safe and important tools plant breeders use to address global challenges.  Thanks to this bill, products produced through this method will not be unfairly stigmatized with mandatory on-pack labels.

About the American Seed Trade Association (ASTA)

Founded in 1883, the American Seed Trade Association (ASTA) represents over 700 companies involved in seed production, plant breeding and related industries in North America. ASTA is an effective voice of action in all matters concerning the development, marketing and movement of seed, associated products and services throughout the world.   ASTA’s broad membership offers varieties from alfalfa to zucchini and all production types including conventional, organic and biotech. We promote the development of better seed to produce better crops for a better quality of life

One word describes our current environment… HOT. A few politicians are finding themselves in hot water amidst scandal and allegations. Outside temperatures also are heating up, and now some folks say it’s because the corn is sweating!

Corn sweat is adding to heat misery in the Midwest,” was the headline of a USA Today story. “Like a giant wick, a growing corn plant pulls moisture out of the soil,” the article read. While covering last week’s heat wave, CNN wrote that a dangerous heat dome was forming over the United States and “corn sweat could be to blame.”

We have to blame it on something or someone, right? Thankfully, a reporter for The Washington Post set the record straight by letting her readers know that corn sweat definitely does not cause a wave? At most, [corn sweat] could make it more uncomfortable for some places.

I’d like to add that corn doesn’t sweat, per se. Just like pigs don’t sweat. Pigs exhale moisture, and plants lose water through evapotranspiration. There are a whole host of factors that affect evapotranspiration: temperature, humidity, wind speed, water availability and soil type.

But let’s move on to what most people really want to talk about… global climate change. Back when Native Americans followed the buffalo, the Midwest prairie was covered in very tall grass as far as you could see. How is that different from fields of corn? “Corn is unique in that it belongs to a family of plants that transpire, or sweat, both day and night.” As a result, Northern Illinois University researchers say heat waves today are different than they were a half century ago because they are more frequently accompanied by extreme spikes in humidity,”

The Midwest isn’t the only place that experiences such “tropical weather.” I recently had a very interesting trip to Japan. “Hot and extremely humid” best describes the weather we experienced, yet very little corn is grown there. In Iowa’s sister state of Yamanashi, the vegetation was very lush. In Tokyo, it was just as humid but one could hardly find a blade of grass! There are, however, miles and miles of concrete in Toyko. Perhaps all of that asphalt and cement held in the heat, making the city feel warmer than it really is. Or perhaps the 13.6 million people, who live and breathe, actually add to the city’s humidity by exhaling CO2.

Sound ridiculous? Where there must be an explanation, right? It seems to me our society has gotten to the point where we need to look for a problem and fix it. I’m not saying there is anything wrong with wanting to make the world a better place. Some Americans, however, have started to look for problems – or make up problems – to solve to make us feel better. Everyone need sa cause!

Global climate change is one of these causes. Farmers have been accused of denying climate change but nothing could be farther from the truth. Farmers always watch “the weather” because weather is one of our biggest challenges when growing crops. We keep an eye on the forecast when making decisions from planting and applying herbicides to cutting hay and combining crops. Weather also plays a role in how long it takes us to get our livestock to market and even dictates what activities we do on a given day.

Climate changes! Let’s remember the Ice Age and the 1930s Dust Bowl. Let’s also keep in mind that one forest fire (caused by government ineptness) or one volcano, changes our climate faster and farther than anything man has ever done!

Now government regulation is beginning to overtake weather as our biggest challenge. The shrinking middle class is always talked about by all our politicians, yet this class suffers the most from regulations that increase the cost of food and energy! The most affluent Americans are able to take increased costs in stride, and the poor are subsidized by the tax payers.

It’s important to think about the consequences that actions have down the line. And when a certain action doesn’t lead to the intended result, politicians are famous for assigning blame. Know for certain that “corn sweat” isn’t a real problem and instead focus on the real issues at hand. I have witnessed how many regulations, which were meant to save the small farmer, actually put the small farmer out of business. Let’s make changes where we can, but let’s make sure the result is what we intended!

By Amber Hammes, Latham Hi‑Tech Seeds Marketing Intern

In the agriculture industry, we’re always thinking about tomorrow. Farmers hope that next year commodity prices will be higher. Industry professionals say that in 2050 we’re going to have to feed an extra 2 billion people. The Iowa Soybean Association and Latham Hi‑Tech Seeds are thinking about tomorrow too, that is to say, tomorrow’s leaders. (more…)

The week my wife and I spent in Japan was a once-in-a-lifetime opportunity. I came away with many thoughts. And even though I wrote a blog post about the similarities between our two cultures, I couldn’t help but walk away from this experience realizing how everyone in the world is different. Every single one of us has a purpose in life that is unique!

Take, for example, the four pig farmers we talked with last week in Japan. They are against trade agreements because they’re trying to protect their livelihoods. I understand what. What they don’t seem to understand is that there is unmet demand. The Japanese don’t have enough space to raise the amount of meat demanded by the country’s population.

When asked if they could sell more U.S. Pork in their meat markets, the Japanese pork producers told us our product is too fat! I know that statement is false because I have raised pork for that market. Importers are very picky about what they want shipped to them. We had to raise pigs with certain genetics. Pigs for export to Japan were fed a specific ration, and they had to be a certain weight for harvest. There’s no doubt about it… The pigs I sold to their market were very lean!

American pork producers have a tremendous market opportunity for our products if we can get our governments out of the way! That made me think about all the ways government is influencing and controlling our “standard of living.”

U.S. schools are very much controlled by the federal government. Our own tax dollars are being used to support standardized lessons and standardized tests. All kids are being compared to the “standard,” but I have to question whether we’re benchmarking the right stats or whether our standards are high enough! Take one trip through a fast food drive-through and you’ll realize that counting back change has become a lost skill.

Another recent example of how “standardization” is being questioned is Britain’s exit from European Union. The European Union (EU) is an economic and political partnership of 28 countries. They wanted trade and travel to flow freely throughout all their countries, so they standardized their systems. In doing so, each country lost its uniqueness!

Different regions of America also have their own unique flavor due to the influence of early settlers, as well as the natural resources and agricultural crops that are found in those area. Agriculture varies state by state, from county to county, and even from farm to farm. There is definitely “Midwest Fare,” yet traditional foods vary throughout Nebraska, North Dakota and other Upper Midwest states.

We can celebrate each region’s uniqueness yet still meld in the Melting Pot. One thing I noted in Japan is the strong sense of culture. Just like they do in different areas of Japan, we should cherish our heritage and culture! I believe some of the strife we’re seeing during this political campaign season has to do with people not cherishing their own background and heritage.

As politics heats up through November, keep in mind what direction you think our country should go. “We the People” have no power unless we talk to elected officials and let them know what we want! Our federal government was designed with checks and balances, so that no one branch of our government could become too powerful. It’s time we restore that balance!

The federal government was given very narrow powers that must be followed and enforced. You do that with your vote and your voice. Exercise your right to be heard and to vote because our livelihood depends on it.

Latham’s 2016 Freedom of Independence Ride Will Raise Funds for Service Dog Training

From the time he was a 4-H member in Muscatine County, Iowa, Jerry Broders has felt compelled to help make his community a better place by getting involved in charitable organizations. The more Jerry learned about Retrieving Freedom Inc., the more he knew he had to get involved with RFI.

Retrieving Freedom spends two years — and approximately $20,000 — training specific dogs to place with disabled veterans and individuals with autism. The organization receives four requests for every dog that has been trained through its program.

“As Americans, we have a duty to help repay and support those who have given so much to our country,” says Jerry. “My wife, Kim, and I decided we wanted to help support RFI’s efforts to provide more dogs for people who need their services.”

Jerry and Kim Broders of DeWitt, Iowa, decided to purchase a breeding female for Retrieving Freedom Inc.’s program because it takes quality dogs to become trained service dogs. These dogs must have the correct temperament, intelligence, confirmation and skills.

The Broders oldest son, Zachary, served in the Army Infantry. Jerry’s niece has a son with autism. Getting involved with RFI is personal to the Broders, but even if you don’t have a direct connection with someone who suffers from PTSD or autism, you can’t help but be touched by the people who are being helped through RFI’s services.

“Some of my son’s fellow soldiers did not come back from Afghanistan, and many of the ones who did come home some have really struggled to return to civilian life,” says Jerry. “There is no greater group in the world than the men and women, who serve and protect our country. Each one has a story to tell and know they serve to protect something that is bigger than just one person or a small group of people. They deserve our support and respect.”

“I’ve seen first-hand the challenges that come with raising an autistic child,” adds Jerry. “I’ve seen the great work that service dogs can do helping these kids and their parents get through each day.  There is a transformation that takes place with the child when paired a service dog that is nothing less than amazing!”

RFI’s service dogs are tailored to meet the precise needs of the person with whom they will be placed, and like any charitable organization, RFI has limited amount of resources available.

“There are so many groups out there looking for funding, so the challenge is finding a group that’s actually living up to its mission statement and not misusing the donations. After I talked with Scott Dewey and saw first-hand how RFI helps our veterans and individuals with autism, I knew my wife and I had to get involved with this project.

You Can Help, Too!

You can get involved on a smaller scale by helping raise funds for RFI by participating in the Latham Freedom of Independence Run.

Latham Hi‑Tech Seeds of Alexander, Iowa, will donate the first $5,000 to RFI at its Freedom of Independence Ride around eastern Iowa on Aug. 19, which is being held on a R.E.D. Shirt Friday to “remember everyone deployed.”

One hundred percent of a rider’s registration fees for Latham’s Freedom of Independence Ride will benefit RFI. The $25 per rider registration fee includes two meals plus a commemorative t-shirt and a do-rag. You’ll have a chance to see RFI dogs in training and watch them demonstrate skills. In addition, Nashville-recording artist Neil Hewitt will perform following the ride.

Anyone interested in touring farms and learning about topics like weed management and cover crops is welcome to attend! We’ll be making a couple of fun stops along the way including one at Antique Archeology. Register for the Latham Freedom of Independence Ride today at lathamseeds.com!