Free Throws for Hope

Posted By shannonlatham Vice President

One in three people are diagnosed with cancer in their lifetime, and the disease affects millions of others. The Latham Family is no exception. That’s why — for more than a decade — we have been a proud supporter of the American Cancer Society (ACS), beginning with its involvement in Coaches vs. Cancer.

ISU Resized

The Latham Team presenting a check to the American Cancer Society on February 24, 2024.

As die-hard Iowa State fans and basketball enthusiasts, the Lathams began sponsoring the Cyclones Charity Stripe in 2013. Eventually, we expanded our support to the Hawkeyes’ program, too. Each season, we donate money to the ACS for every free throw made by a Cyclone and Hawkeye player.

“We all grew up attending the games, so when we were asked to sponsor Coaches vs. Cancer, we didn’t even think twice about it,” John Latham says. “We want to do what we can to support the American Cancer Society’s efforts and those battling cancer.”

Fast forward to today: one game has turned into more than 10 years of partnership between Latham Seeds and the American Cancer Society. To date, Latham Seeds has given more than $75,000 to Coaches vs. Cancer.

Extra time with loved ones battling cancer can make all the difference to a family, as the Lathams know all too well. After Bill Latham’s diagnosis in 2009, he was still able to meet his youngest granddaughter, make memories with his other four grandchildren and pass down business advice to his two sons, John and Chris.

“The American Cancer Society provided our family with the best resources, support and so much hope,” says Chris. “That’s why we’re committed to raising cancer awareness and funds to help others.”

Learn more about Seeds of HOPE, ways you can get involved and how you can donate.

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