Providing Hope to People Fighting Cancer is Our “Why”

IMG 5363I fight for Bill Latham.

That simple statement printed on the front of a t-shirt is the reason Latham Hi-Tech Seeds has sponsored Iowa State University’s Men’s Basketball Charity Stripe promotion since it started eight years ago. Bill, the father of Latham Hi-Tech Seeds’ owners John and Chris Latham, was diagnosed in the fall of 2009 with Acute Myelogenous Leukemia (AML). February 20, 2020, will be the 10th anniversary of when Bill underwent a stem cell transplant that extended his life for more than five years.

IMG 2965Our family’s experience gave us a new appreciation for all the lifesaving research, treatment and support provided by the American Cancer Society. The organization provides resources for those diagnosed with different types of cancer, as well as to promote awareness for detection and prevention.

It’s our pleasure to join other sponsors each year as we present a check to the American Cancer Society for free throws made by the ISU men’s basketball team. We’re proud to have doubled our donation, beginning in 2019, by sponsoring a similar promotion at the University of Iowa.

ISU check presentation

Coaches vs. Cancer was championed by cancer survivor and member of the National Association of Basketball Coaches (NABC), Norm Stewart, who served as head coach for the University of Missouri men’s basketball program. The American Cancer Society and the NABC adopted that concept in 1993, transforming it into a nationwide effort “to provide help and hope to people facing cancer.”

Click on the links below for a recap of each year’s Coaches vs. Cancer collegiate game: