Guest blog post by Annette Sweeney, Iowa beef producer

“I produce the nutritious healthy beef you eat,” was my response to the cabby who asked me what I do for a living. He said, “No way! You can’t be a farmer… you don’t look like one.” Then he went on to say, “I eat meat now and then, but I don’t know very much about cows and stuff.”

We started to have a dialogue about how beef is part of a healthy diet. I mentioned that beef has special proteins that provide all of the essential building blocks that your body needs. In fact, when my husband hurt his leg, the doctors told us to make sure he ate a lot of protein to help heal his muscles. Also, animal protein is very important for developing children. If children don’t get enough, their development may be hindered.”

At the next red light he asked, “What about vegetables?” I responded by saying, “Yes, we need fruit, vegetables and dairy. We need common sense on our plates!”

We continued to discuss a healthy diet. One food group doesn’t give all that your body needs for proper brain and muscle function. The crucial part of healthy eating is having a balanced diet that includes foods from all groups.

“Meat and poultry have iron, vitamin B12, calcium, vitamin D, zinc and omega-3 fatty acids.  Oh, the whole B12 thing is really important for mind health and digesting nutrients, especially if you are over 50. Beef is a great natural way to get it all those nutrients. ‘And yes,’ I said with a grin as he looked at me through the rear view mirror, ‘I need B12’.”

He then said, “Wow! Meat has all that stuff. Why has no one put that out there?”

Cattle producers are trying to spread the great news about beef, but honestly, it’s hard to attract positive attention from mainstream media. Fortunately, May Beef Month and June Steak Month provide opportunities for us to talk about how nutritional beef products are and why raising cattle is good for the environment.

The cabby and I went on to visit about how cattle are good for the environment. The U.S. beef industry uses 19% less feed, 12% less water, 33% less land and has a 16% lower carbon footprint than production systems of the 1970s. Globally, U.S. livestock production is among the most efficient, which reduces our environmental impact compared to other regions. Without livestock operations, many by-products from food, fiber, fuel production would be wasted. Fragile ecosystems within pastureland would be destroyed to grow foods on land that’s currently unsuitable for crop production.

This cabby asked great questions. Before I got out, I asked him, “What does a farmer look like?” He just laughed and assured me that he was going to buy steaks that weekend to celebrate. “To celebrate what?” I asked. He responded by saying that he had always liked beef but now he knew why. “Beef is good for me and my family. We’re going to celebrate that!”

As I headed into the airport, I smiled as I thought about the conversation I had in the cab. If this simple gal from Iowa can visit about truths in agriculture, you can too! For more science-based information about beef, visit www.explorebeef.org and www.beefnutrition.org.

This time of year farmers demonstrate how strong their faith is. Just imagine spending thousands of dollars on little seeds and putting them into the soil! Watching little corn plants grow is quite amazing. That’s why today I’m going to talk about maize, which is another name for corn.

Corn originated at least 7,000 years ago in Central Mexico from a plant called teosinte. About the only similarity teosinte has to modern day corn is that it also is a grass. Teosinte was a scraggly looking plant with seeds, or kernels, that look nothing like the big ears of corn I grow today.

Corn as we know it today would not exist if it weren’t for the humans that cultivated and developed it. Farmers nurtured teosinte, and this whole process can be called genetic improvement. All living things today have gone through some sort of “modification process.” You might be surprised to see the changes that have occurred to wild carrots, bananas and watermelon!

Dr. Kevin Folta, Professor and Chairman of the Horticultural Sciences Department at the University of Florida, does a good job explaining how/why genetic improvements are made for GMO Answers:

“Some crops do just fine from genetic improvements obtained through traditional breeding. Those don’t need any GMO assistance. The GMO process just adds a gene or two that add a missing (and important) trait. If you have a good foundation, you don’t need the extra support. That’s important because the testing and deregulation process is long and expensive.

Therefore, most plants are not amenable to GMO technology, purely for economic reasons. The rigorous regulation, the high cost of R&D, the massive cost of testing and commercialization — these factors strongly deem most plant products unfit for transgenic (GMO) alterations. A trait added has to provide a significant savings for farmers or a huge advantage to consumers in order to be worth pursuing. It takes a long time to make back the R&D/deregulation costs… 

The only plants in which GMO is applicable for commercialization at this time are those that benefit from a trait that can’t be produced through traditional breeding, and those with a significant possibility of economic return and long-term relevance of the added trait.”

Corn is one crop where GMO versions are available. We choose to plant GMOs to save crops from costly insect infestations or disease. Let’s go a step farther, and look at the different kinds of corn: popcorn, sweet corn and field corn. The very sweet and tasty corn we call sweet corn is very different from the corn I raise that’s used to feed livestock like my pigs or to produce ethanol. Popcorn developed as man found specific uses for different kinds of corn.

Can you imagine going to a movie without popcorn? Can you think about late summer without sweet corn? For that matter, can you imagine a summer without grilled pork chops? I know I can’t, and that’s why I’m so grateful that we have so many food choices.

Most of the corn raised across the Corn Belt has been developed to feed our livestock. As mankind evolved, people improve their diets by adding meat proteins. Studies show that proper nutrition has played a key role in improving human health and increasing life expectancies. The first thing a developing nation today wants is better nutrition, and meat protein is the big ticket! U.S. meat exports are important to our economy.

This is why, when the government tries to spend us back in to prosperity, it simply doesn’t work. To have a successful economy, you must create wealth. New wealth comes from the earth like minerals, including coal and oil, trees, and crops. Growing corn fits that bill here in the Midwest! We can only eat so much popcorn or sweet corn, but we have proven that field corn – and the meat produced when it’s fed to livestock – creates new wealth.

The last couple of blogs I’ve written have mentioned a processing plant being proposed in Mason City, a small city 45 miles north of my farm. Today I’ve decided to address this issue head on as earlier this week protestors were making the headlines. Plus, the Mason City Council tonight will vote tonight on Prestage Farms’ plan to build a pork processing plant.

If you Google “Prestage Farms Mason City,” you’ll find that the headlines from March tout the number of jobs this pork harvesting facility will bring to North Iowa. Over time, the headlines become more skeptical. This week, most likely due to protests by a group of small local producers, Central Iowa based activist groups and a few other area residents, the headlines have become more negative.

I’ve read the letters to the editor and many articles that ran in our regional newspapers. I agree most with what Alicia Schmidt from The Pork Dairies wrote:

“Adding a new facility close to our farm to sell pigs will create good price competition. Good price competition equals money in our pockets that we use to grow and prosper as farmers. Most importantly, this means more money into the pockets of local small business owners. Prestage Farms brings these opportunities to North Iowa.”

Truth is, I have almost 60 years of experience raising pigs, and I have years of experience with building pig barns. I’ve raised pigs just about every way imaginable. I remember going with my grandfather to the Coulter creamery for whey to “slop” the hogs, which was fed as protein in addition to the ear corn that Grandpa fed hogs being raised outdoors. It took a lot longer for pigs being raised this way to reach market weight.

I also remember sows on pasture using hay racks for shade in the summer to keep cool. I also remember jumping onto those racks to get away from sows, which were chasing me because they were so protective of their piglets. It was a tough way to do chores! Those sows made “nests” in a mud hole to stay cool, and their piglets often drowned if it rained too much.

Some folks are sharing photos of animals raised outside in a beautiful green grass pasture, but this is not the reality of farming in the “good ol’ days”. There were days when the hot sun baked the land. Other days rain soaked the countryside and thick mud made it a challenge to get around. And this is Iowa, so we also must remember all the snow and sub-zero temperatures those animals faced during a long winter!

If Facebook would’ve been around when I was raising pigs outside, I’m sure someone would’ve tagged me pictures of knitted sweaters for piglets! That brings up another point… My livestock have never been pets, and there is a difference.

But I’m going to use a pet analogy here in hopes non-pig farmers will better understand modern pig farming methods. Would you leave your little puppy outside overnight on an Iowa winter night during a blizzard? Of course not! Would you protect your dog from being attacked when your pet is either in your yard or on a walk? Of course! We raise our pigs in temperature-controlled barns to maximize animal comfort. We also use gestation stalls to protect sows from other sows, otherwise they will kill each other! In addition, these pigs are given the exact amount of feed they need plus all the fresh water they can drink.

Now the way I farm – and many other pig farmers raise livestock – is being attacked because a new processing plant being considered. All the progress we have made in farming is being attacked! Unfortunately, people with no experience on the farm are telling the general public how I raise pigs.

If you have questions about modern pig farming, ask me! I’m willing to share what I do, and I’m willing to explain why I believe Prestage Farms can be good for North Iowa. I’ve lived just south of Mason City all my life. I watched it grow, but lately I’ve seen too many businesses close. It’s time to make an investment in North Iowa!

This investment in the North Iowa community may not be what everyone thinks is ideal, but “ideal” is really a matter of opinion. This plant will provide local jobs and improve the lives of many people. Here’s what the Storm Lake Chief of Police says about the turkey and pork processing facilities located in that community of 10,900 people, “…the pros far outweigh the cons. It has made this community better, bigger and stronger.”

Just consider what Prestage could do for the tax base alone! (Proponents say the project will have an economic impact of $750 million on the region through population growth and spending at local businesses.) More working people will be able to buy homes, and that means more kids will be enrolled in school. It means more people will shop in our stores. More than Mason City will benefit as people will commute for jobs. Many of our smaller towns will get a huge boost, and they need it!

Grain farming is not the only type of farming we need. Business needs diversity, and our farms need diversity. Our people need diversity. Let’s welcome new ideas, new technology, so we can prosper together!

Supporting Articles and Links:

• North Iowa Grows Food
• Why We Should Welcome Prestage with Open Arms
• Pork Plant will Bring Business
• Salute the Pig Industry
• Mason City is More than Retail
• Supporting Pork Plant is No Brainer
• Prestage Creates Opportunities
• Prestage must give $1.4 million over 10 years to Mason City schools
• Prestage Farms’ Mission Statement
• Prestage Farms’ Community Responsibility
• Prestage Farms’ Animal Welfare
• Prestage Farms’ Environmental Impact

Guest blog post by Brooke German, Iowa Beef Industry Council

Chuckwagons first became popular among Texas ranchers after the Civil War. As cattlemen moved their herds across the western United States, they were often on the road for months at a time. An inventive Texas rancher, Charles Goodnight, modified a Studebaker wagon by adding a “chuck box” to the back of the wagon to create a makeshift kitchen.

Around 150 years after the original chuckwagon made its debut on the western plains, the Chuckwagon Restaurant in Adair started serving up great beef. The restaurant is a favorite for the coffee drinkers in the morning, and the lunch crowd is also mostly locals. In the evening, however, travelers on I-80 between Des Moines and Council Bluffs often stop for supper.

The burgers served at the Chuckwagon are 6-ounce, hand-pattied Certified Angus Beef®. Cooked on a flat top with house seasoning, they’re made to order and served with toasted buns or grilled bread. Customer favorites include the bacon cheeseburger and the Chuckwagon, a burger served on grilled bread with sautéed onions, mushrooms, bacon, tomato and Thousand Island dressing. Served alongside homemade fries and a classic milkshake, the meal is hard to beat!

The restaurant, which is clearly visible from Interstate-80 on exit 76, is open from 8 am to 10 pm during the summer. (It’s open 8 am to 9 pm year-round.) Burgers start around $9, but the “Burger of the Week” is $2 off. Breakfast is served all day. Seating capacity is 112 and a patio was added in 2015, so there isn’t usually a wait. However, the Chuckwagon Restaurant is happy to take reservations.

The Best Burger contest is sponsored by the Iowa Beef Industry Council and Iowa Cattlemen’s Association. Nominations are collected during February and March, and the 10 restaurants with the most nominations are visited by a secret panel of judges. This year’s winner, the Chuckwagon Restaurant, continues a tradition of quality beef that will not disappoint!

By Kilah Hemesath, Latham Hi‑Tech Seeds Marketing Intern

My life as a college student will soon be a memory. I’ve found myself growing personally and professionally during my time at Iowa State University (ISU), equipping me with the skills to start my career. From the classmates who turned into friends and the supervisors who turned into mentors, ISU helped create my adventure.

Looking back on the last four years, I comprised a list of the top 5 takeaways from ISU that are lessons I will carry with me throughout my life.

1. Be spontaneous
   Living in a new town on your own is one thing, but making the best of it is another! Take advantage of your free time and independence. Be spontaneous! You never know with whom you may cross paths or when you’ll find your next hobby or interest. Give yourself the leeway to be adventurous!
2. Good things happen when you step outside your comfort zone
   Economics classes have taught me that “high risk creates high reward.” Apply this same concept when you’re on the fence about running for office or applying for an internship. Some of the best things happen when we step outside of our comfort zone and find out what we are truly capable of.
3. Keep the big picture in mind
   Four years may seem long, but it’s just a flash in the pan compared to the rest of your life. Homework assignments and club meetings can be tedious, so it’s important to keep the end goal in sight. The building blocks of a successful career start with going to school, being involved in clubs and on-campus organizations, as well as completing internships.
4. Turn negativity into positivity
   It’s easy to become discouraged when a test doesn’t go as planned, or you don’t get the internship you’ve been eyeing for a year. Channeling your energy from a negative outcome into a positive alternative forces you to grow beyond your initial expectations. In disappointing times, remember you can’t control the outcome but you can control the way you react to it!
5. Don’t Regret the Past
   We all have bumps in the road, but don’t get hung up on them. I believe that every situation leads to a new experience, which has brought me to where I am today. There is always something to improve upon, but look toward the future rather than regretting a past circumstance past. Challenging situations taught me valuable life lessons that helped shape me into who I am today.

It’s bittersweet knowing that graduation is so close, but I’m ready for a new challenge! I know that the lessons I have learned while attending ISU have helped prepare me for an exciting future. Although driving by campus will never be the same, I know every beginning comes from some other beginnings end.

With a new pork processing plant trying to build a new state-of-the-art plant in a town 45 miles north of me, it seems to have stirred up a storm about modern livestock production again. I really thought pig farmers like me were doing a very thorough job of explaining why we farm the way we do, but apparently we have more work to do!

That’s why today I’m writing about some of the methodical processes I undertake on a daily basis to help update sow farms across the Midwest. After raising hogs for more than 50 years, I’ve returned fulltime to the construction side of pig farming. Currently I’m supervising a large remodel project on gestation barns for a family operation.

Gestation barns are where the momma pigs return after their litters of pigs are weaned. We want to provide as much comfort as possible and reduce stress for these sows whose litters have been newly weaned. I’m not going to use a word such as happy when I talk about an animal because too many people think of an animal in people terms. However, I put this in terms of animal health and care.

A very critical time when caring for sows is right after their pigs have been weaned. Animals need to be as “stress” free as possible, so animal comfort is a one of our primary goals. That’s why the timing of weaning is so important. Before weaning pigs, farmers must consider: (1) What is best for the little pigs; (2) When the little pigs can start eating feed; and (3) The time that is it best for the sow.

All of these questions are being considered as we remodel the gestation buildings because taking the very best care of the sow pigs is critical to the success of a pig operation.

Another critical part of my job is disease control. About 30 construction workers are working on the remodel, so we must make sure a disease isn’t brought in to this sow herd. If there are sows in the rooms where we are working, my workers must “shower in.” This process means a worker cannot bring even a cell phone in to the sow unit. The tool and parts we need must be disinfected and then wrapped in a tarp overnight to make sure potential diseases are killed.

Pigs are removed as we remodel the barns. While this helps us get the work done, we’re also feeling the pressure to finish the work on schedule. If the barn remodel isn’t done on time, the cycle will be disrupted. The farrowing rooms won’t be kept full and our efficiency will decrease. Empty birthing rooms equal lost production for pig farmers, and it affects our operation all the way through the nursery and finish barns.

Our company is committed to deliver a certain number of pigs to market, so the processing plants can run smoothly and efficiently. (See how the entire industry is intertwined?) We’re also trying to break disease cycles simply by keeping barns empty and disinfecting them, just like an operating room in a hospital!

I’ve talked before about all the systems (feed, water and air) that it takes to keep our pigs in a stress-free environment. Hopefully, today’s blog helps explains more about how complex it really is. It takes extensive work to do what’s right for our pigs, the environment and our people!

by Kilah Hemesath, Latham Hi‑Tech Seeds Marketing Intern

“It’s never too late to try something new” is what my advisor told me during the second week of school last fall. My decision to become part of the ISU’s National Agri-Marketing Association (NAMA) Marketing Team was a spontaneous one that turned out to be a highlight of my college career.

As a part of the marketing team, we developed a three-year marketing plan rollout for a new product, including marketing materials and a final presentation for competition. The 2016 competition took place in Kansas City, Missouri from April 12 – 15. I have included the top 4 reasons why any college student should become a part of the NAMA club or marketing team.

1. You will make life-long friends.

Being on the NAMA Marketing Team, I spent countless hours with the same group of people. While spending so much time together, the only option is to become friends! I would not have had the opportunity to meet and interact with such talented people if I would not have been involved in NAMA.

2. Gain skills that are not taught in the classroom.

NAMA offers real world experience that is not taught in the classroom. This isn’t due to lack of curriculum, but because of the complexity of our project. It required our team to identify a market potential and target market for our product, perform secondary and primary research, then develop a presentation and marketing materials and plan for competition, judged upon by professionals in the industry.

3. You will become apart of something larger than yourself

Achieving a personal goal is satisfactory, but NAMA gives you the chance do so on a larger level. While being a part of NAMA, you are constantly surrounded by people with the same passion as you, working towards the same end goal.

4. Networking, networking, networking

There’s not better place to network than a conference of students and professionals in the same industry! The student competition is just one portion of the conference; there are break out sessions and mingling events for professionals as well. Networking is key when building your brand in the industry.

The ISU NAMA Marketing Team made it past the first round and into the semi-finals! Although we did not advance into the finals, the skills gained and lessons learned served all students well. Consider these pointes when contemplating on joining any extra circular activity. Just remember, it’s never too late to try something new!

Hunger and the 20 million kids that starve every year are on the top of my mind again this week because of so many uninformed decisions being made by people who simply do not realize what effect they can have.

Again in the news, an African nation is letting its people starve rather than allow food aid from sources connected to genetically modified organisms (GMOs). Not one person has proven to have been harmed by this GMO technology, yet millions of adults and children are dying every year because a government decides not to accept U.S. food aid.

The EPA seems to always be in my news feed. Now this agency is taking heat, once again, for funding anti-farm billboards that state farmers need more regulations. While this may be a little more subtle, it’s an example of how federal regulations makes food more difficult and expensive to grow. Kids starve because of this agencies policies!

The misinformation being taught in our schools is concerning too. This week I read schools are teaching kids that grazing cattle is more environmentally friendly than feeding corn to cattle. This sways opinions and, during their formative years, children misunderstand how food is raised. This too, affects how food may be grown in the future. Honestly, the most efficient and productive way to raise cattle depends largely on geography. In Iowa, it’s more efficient to raise corn on our productive ground and then feed that corn to our cattle. There are some areas, especially out west, where crops cannot grow today. However, cattle can convert forage from 75 percent of the land that cannot grow food. Rangeland can be managed properly if the government doesn’t get in the way.

Agriculture can lead to economic development opportunities until information gets misrepresented or politicians get overly involved. Such is the case currently in North Iowa where there is an opportunity to bring a processing plant to process pork that would potentially employ 2,000 people. Think of what these jobs could mean to local school enrollments and dollars spent in local stores!

Half our citizens are on some type of assistance. Kids need to eat two meals in school because there aren’t getting the proper nutrition at home. Yet, many North Iowans say they don’t want “the type of jobs” that a processing facility would bring. They’re raising concerns about the smell and pollution.

When the opportunity comes to help with these problems presents itself, they look for the downside. Why? Is the number of food insecure families here due to a lack of jobs? Or is it a lack of understanding of how food is raised? Or how nutritious food is prepared?

How do we make it possible for all to eat? This election can make a difference! Politics get old… but we can’t ignore the fact that kids are going hungry! How can you make a difference? Get involved!

by Kilah Hemesath, Latham Hi‑Tech Seeds Marketing Intern

‘Tis the season for buying cards and gifts for new grads! Consider switching up the traditional gift of wash clothes or embroidered towels by giving a gift that’s maybe unexpected but one that will certainly be appreciated.

Now that I’m finishing up my senior year of college, I’ve been reflecting on lessons learned during the past four years. I’ve come up with a list of my top 5 most practical graduation gifts that are perfect for the high school or even college grad on your list:

1. Laundry basket and essentials
   Once you move out of your parents’ home, it becomes obvious that laundry does not wash itself! Laundry detergent, fabric softener and dryer sheets always seem to run out faster than anticipated. Gifting a laundry basket with a few essentials such as detergent creates a practical gift that would be used on a weekly basis!
2. Finals Week care packages
   There isn’t much that is more daunting than experiencing your first finals week. Care packages are always fun to receive in the mail, and it’s a great way to show support. Giving a student two care packages throughout the year – one in the fall and one in the spring – is the gift that keeps on giving! Plus, treats from the care packages come in handy during one of the most stressful times during the semester.
3. Gas cards
   Although this is not the most exciting gift, it is the most practical! It’s easy to drive a fair amount of miles, especially when taking weekend trips or making trips home. Gifting a gas card can help new students get through the first semester without a job, and it can be used all year.
4. Rain boots
   If you’re lucky enough to know the shoe size of the graduate on your list, rain boots serve as a useful gift for new college students. They may not appreciate it at first but they will quickly see the value the first time they have to walk to class in the rain! There are many patterns of rain boots available to fit everyone’s personality.
5. Cookbook for one
   Transitioning to cooking for one person can be rough, especially when a lot of recipes are written for family-sized meals. Find a cookbook written for small dinners with simple ingredients. Gifting such a recipe book with a few spoons and spatulas can make a great cooking set!

Hopefully, this list will help make gift shopping less stressful and a little more fun this graduation season. Have a unique gift idea you’re willing to share? If so, please comment below!

Spring has officially arrived and National Garden Month is underway. To celebrate the new season, Latham Hi‑Tech Seeds will give away a gift pack of gardening tools!

It’s time to get those early crops in the ground and finalize plans for the rest of the garden. I’ve seen Facebook posts from my friends, who have spent the past few weeks putting seeds in containers and starting them in greenhouses. Last weekend some friends were planting potatoes.

I usually plant potatoes and tomatoes, as well as pick strawberries. But I have to admit, my garden produce is ripe during one of the busiest times of the year in my business. I spend two weeks every June traveling out of state to attend business meetings. Our annual Latham® dealer meeting is held the beginning of July, and our county fair is always in the middle of July.

On top of that, I spend nights and weekends attending numerous horse shows across North Iowa with my daughter. Nearly every weekend my son plays in a basketball tournament somewhere in the Midwest, plus he plays on our school’s baseball team. I meet myself coming and going! As a result, my produce is usually ripe when I’m not home and weeds take over my garden by the summer’s end.

This spring I decided to give myself a little grace. Rather than stressing about not having a space worthy of a Better Homes & Gardens photo spread, I’m going to plant pollinator packets instead of vegetable seeds. I can #FeedaBee, enjoy blooms all summer long, and stop feeling guilty that I’m not out weeding my garden every time I have 15 minutes in between work and kids’ activities.

Sound good? Perhaps this blog can help inspire you the way a visit to Cynthia and Ritch Berkland’s beautiful Iowa century farm got me excited about pollinator gardens. Their gardens were stunning! Since I first planted a butterfly garden about 12 years ago in my backyard, I was interested in learning more. Two tips from Cynthia are:

1. Use native plants from your ecoregion as they will be the hardiest. Plants native to your region also will take the least effort and be the most attractive to pollinators.
2. Cultivars are all clones and lack the biodiversity that increases the chances of their survival. They may not have as many stunning colors or exotic flowers, but the increase in fauna of all kinds should make up for that.

Cynthia then introduced me to the gardening book in the giveaway bag to provide more information about native plants. I gave a copy of it last year to my mom for Mother’s Day. In addition, my visit last summer to the Berkland Century Farm also motivated me to post a series of related blog posts:

• Follow These 3 Ps for a Pollinator-Friendly Garden
• Add Backyard Beauty with a Butterfly Garden
• Gardening Can Be for the Birds

In a Letter to the Editor last summer, Cynthia wrote:

If you watch the action on your lawn, you’ll see the only place a pollinator stops to visit is the occasional dandelion or clover. Just think of the difference we could make if each of us stopped mowing and planted native grasses and wild flowers in just one corner of our yard! Native grasses and wild flowers take almost no maintenance, and once they’re established, they provide food and habitat for the native fauna of the prairie.

Another way we can all make a difference is to stop mowing the road ditches. Bees, butterflies, dragonflies and other insects – not to mention pheasants, partridge and other animals – can’t use neatly manicured ditches. They need the flowers and grasses that used to grow wild when Iowa was covered with thousands of acres of prairie.

Please consider doing what you can to change the situation. Do something meaningful and help provide pollinator habitat!