As I write this, North Central Iowa is experiencing absolutely frigid conditions again! The sunshine is very deceiving. Once I step outside a warm building, the raw wind gives me an instant ice cream-headache. This winter’s unseasonably cold temps makes me believe in my hog barns more and more!

Not everyone believes hogs should be raised indoors. Misperceptions run rampant, especially on the Internet. That’s one reason I’m so gung ho about advocating.  Others don’t know what we’re experiencing unless we share it with them, so I post #felfies of myself while working outdoors and videos of my hogs all toasty warm in their barns.

People involved with agriculture must explain why we farm the way we do because just doing it right doesn’t cut it anymore. If we’re not careful, farmers will be legislated into farming the way a small minority of well-fed people think it should be done.

“We’re allowing 5% of consumers who are very vocal to appear to represent the majority,” radio personality Trent Loos said last week during a presentation at the Iowa Pork Congress. “Very clearly, there are people who have questions. And we should be as transparent as possible…  But we need to lead and drive that discussion.”

Trent did a great job firing up the crowd, encouraging pork producers to speak out and get involved. So, the next day I expected to see a nice crowd of farmers wanting to learn how to communicate with consumers. But I was greatly disappointed! More than 200 people listened to Trent; fewer than 10 listened to the social media class.

Ag folks want to listen to Trent, but Trent cannot tell consumers about their operations! Each farmer, each rancher must share how he or she farms and why. The non-farming grocery shopper wants to hear from a farmer who raises their food. The foodie mommy wants and needs to hear from unpaid #agvocates!

Operation Main Street (OMS) a National Pork Board Speaker Corps, formed in 2005 because there was a need for farmers to truthfully talk with consumers about how and why we have made changes to our farms.  The OMS program even started to address college classes and groups of dietitians and county commissioners.  I’ve been active in OMS for about 8 years, but last week was the first time I was asked to be one of the teachers for a culinary class. Besides sharing tips for cooking pork, I’ll talk about how many people live on our planet.

Did you know 50 percent of the world’s 7 billion try to survive on $2 a day? Three and a half billion people live on $730 per year… and that humbles me greatly!

Unfortunately, this week’s Operation Main Street training session was postponed due to inclement weather. I will look forward to presenting these stats and sharing my passion for advocating on the next go round.

Weather is certainly creating hardships from the Polar Vortex extending across the Midwest to the drought in California.  Farmers and ranchers depend on the weather to make a living raising the food that we all take for granted.

Food is so readily available and relatively cheap that many people really do take it for granted. But 3.5 billion people worldwide do not have that luxury! More than 49 million Americans, including kids and adults, are food insecure. It’s so important that food plentiful and affordable for everyone!  But, regulations only increase food costs.

We must look for regulations hiding in new legislation – not just the Farm Bill – that force costly restrictions on food and fiber producers. Talk to your elected officials about the bills they will vote on! New legislation must be read and understood. Amendments must be read and understood. Our government has become so burdensome and restrictive, that even the courts are legislating. And the back door presidential legislating by executive order seems to be unrestricted!

Farmers are passionate about what we do, but we must take that passion beyond the “choir!”  Grocery shoppers, including foodie mommies, want to hear from a farmer. Consumers are increasing interested in how their food is grown, according to survey results released earlier this month.

It’s time for more farmers to jump in and advocate! I know how intimidating social media seems at first, but I promise there are resources there to guide you along the way. I’ve learned that the hardest part is taking the first step.  I’ve found that the more active I’ve become, the more interest I attract from media and legislators who are interested in hearing a “real farmer’s” point of view.  Think one person can’t make a difference?  Think again.  YOU can make a lasting impact…  Agriculture needs YOU!

Representatives from Latham Hi‑Tech Seeds took to center court Saturday in James H. Hilton Coliseum in Ames, Iowa, as we were one of three Iowa-based companies being recognized for supporting the Cyclone Charity Stripe.  This promotion raises money for every free throw the Iowa State Cyclones Men’s Basketball team makes during the 2013-14 basketball season; donations benefit the American Cancer Society through Coaches vs. Cancer.

Coaches vs. Cancer evolved from a concept championed by Norm Stewart, former head coach of the University of Missouri men’s basketball program.  As a cancer survivor and member of the National Association of Basketball Coaches (NABC), Coach Stewart challenged fans to pledge a dollar amount for points made by his team.  The American Cancer Society and the NABC adopted that concept in 1993, transforming it into a nationwide effort “to provide help and hope to people facing cancer.”

Providing support for the American Cancer Society and helping raise awareness for cancer prevention and early detection is a cause that’s near and dear to our family.  John’s mother and his paternal grandmother, Evelyn Latham, are both breast cancer survivors.  John’s dad and our company’s past president, Bill Latham, is about to celebrate the four-year anniversary of his stem cell transplant.

Because we know first-hand what a gift “hope” can be, we’re glad to help support the American Cancer Society and Iowa State University’s Cyclone Charity Stripe Promotion.

Free throws this season have net $17,000 for the American Cancer Society, and points in the charity stripe helped the Cyclones defeat the Kansas State Wildcats.  Now that’s what I call a “win, win situation”!  Click here to see video highlights of Saturday’s game in Hilton.

Super Bowl Sunday XLVII had us reaching for a tissue and wiping our eyes as the nation was overcome with emotion when Dodge Ram’s God Made a Farmer television spot aired.  That commercial, featuring a poem recited by Paul Harvey during the 1978 FFA annual convention, paid tribute to Americans farmers.

Dodge’s “Year of the Farmer” commercial made those, who tend to livestock and nurture the land, feel rightfully proud.  It made those who aren’t farmers wish they had such a noble calling.

We believe farmers deserve to be in the spotlight once again, so we’re proclaiming Super Bowl 2014 as “Year of the Felfie.”  Join Latham Hi‑Tech Seeds as we host a virtual Super Bowl party!  Enter for a chance to win freebies by participating in Felfies, Foodies & Football:

a Rafflecopter giveaway

Between now and the kickoff on Sunday, Feb. 2, take time to take a #felfie. They say a photo is worth a thousand words.  In this case, it could be worth a stadium blanket and chairs!  Plus, your felfie could help non-farmers gain a better understanding how their food is produced.

Speaking of food…  Everyone knows the key to hosting a good party is having ample quantities of wonderful food. That’s why, beginning tomorrow, we’ll post simple yet delicious “Game Day” recipes on our company’s Facebook page.  We hope you’ll join us throughout the week as we prepare for Super Bowl 2014!

My wife, Janice, and I were having a discussion last week about the time of our lives when we will no longer be working.  With us being in our sixties, Janice thinks retirement planning is a problem that needs to be solved immediately.  Feeling like I’m not much over 40, I believe retirement is a challenge that I still have time to address.  After all, I’m still making career plans.  I’m opening a seed dealership for Latham Hi‑Tech Seeds, and I’d like to actually build a new set of hog buildings for myself.  I built hundreds of modern hog buildings when I operated my own construction business, but the last one I built on my own property was in the 1970s – and I haven’t used it in 20 years.

Because I’m making future plans for my farm, last week I attended the Coalition to Support Iowa Farmers’ annual “Farming for the Future” conference with the theme of “Doing Things Right.”  We all  know farming for the future can be a real challenge, especially given our current political and regulatory climate.  The real problem, in my opinion, is the last few years have been profitable for farmers.

“Often, the worst decisions are made during the best of times,” said Dr. David Kohl, professor emeritus at Virginia Tech, who was serving as the keynote speaker at last week’s conference.  “When you’re rolling along, you get complacent and forget about the basics.  But always remember that you can’t simply grow your way to wealth.”

Dr. Kohl reminds us that farming has always been a game of cycles: Good weather, bad weather. Good prices, bad prices.  The cycle will continue, he said.  But for the farmers who can channel their emotions while managing their operations, there will be more opportunities than ever in the years ahead!

While farming is very competitive, capital intensive and risky, it’s also enjoyable.  There is so much to be made… and long as you’re looking for a challenge and enjoy solving problems.  Farming reminds me of this quote by Winston Churchill, “A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.”The hope of future opportunities in agriculture led to a sold-out crowd last week inside the Scheman Building on the Iowa State University campus.  Farmers packed the room to listen to a panel discussion on “Emerging Opportunities in Iowa Agriculture.” On-farm dairy processing, calving under roof and niche pork production.  There was even talk about raising fish in Iowa.  If you are interested in the content but weren’t able to attend, video from the conference will be available soon. You can also sign up for an e-newsletter.

Challenges keep me going.  But as much I hate to admit it, Janice makes a good point about my age!

Guest blog post by Lindsay Pingel
Communications Manager, Food Bank of Iowa

Recently, I was doing my weekly grocery run on a busy Saturday afternoon. I weaved my cart up and down the aisles, fought my way through the crowd and finally made it to the checkout line. As I was waiting in line and flipping through the latest magazine selections, something caught my eye.

The family in front of me was taking items out of the cart because they didn’t have enough money. “The car repair made us extra short this month,” said the man, red with embarrassment and shame, as he repeatedly ran his debit card through the machine until finally it worked.

When they left, the cashier was shaking her head and said to me, “I just wish there was something I could do to help them.” My thoughts exactly!

What I witnessed is not uncommon for many Iowans today. One in eight Iowans – approximately 400,000 – is food insecure, meaning they lack the resources to live an active and healthy lifestyle. One out of 5 Iowa children does not know where his next meal will come from. Many of these individuals have been faced with a job loss or unforeseen expense that has brought on the burden of wondering how they will put food on their tables.

During my time at the Food Bank of Iowa, I have wondered what more can be done to help those in need. What am I not doing to make this problem go away? Thankfully, I am reminded and inspired by the compassion and support I see each day. Individuals, businesses, organizations and civic groups show support through monetary donations and food drives; volunteers generously donate their time; and advocates speak about the issue of hunger and its impact on struggling Iowans.

Today especially I’m excited to announce a partnership with the Iowa National Agri-Marketing Association (NAMA) on the Cold Run for Warm Meals, a 2.5-mile run with all proceeds benefitting the Food Bank of Iowa.  The fun begins at 9 AM on Saturday, March 29, when Confluence Brewery opens for non-runners.  (That’s right!  It’s just as fun to be part of the cheer squad!)  The race beings at 9:30 with awards to be presented at 10:30 AM.  Create a team or register individually.

Together, we can help their neighbors, colleagues, friends and family members struggling with food insecurity!

When Captain Charlie Plumb took the stage yesterday for the opening general session of the Independent Professional Seed Association 25^th Annual Conference in St. Louis, the only noise in the room was the sound of a soldier’s footsteps in the dark.  When he began to speak, you could have heard a pin drop.

“Today I want to take you back to a Prisoner of War camp in Vietnam where you can feel the intense heat baking on the tin roof of your 8 by 8 cell,” said the man, who lived as a POW from ages 24 to 30.  Just five days before his tour of duty was to end, he was shot down and spent the next 2,103 days in a prison.  “It’s important that you get a vivid mental picture. Try your best to smell the stench in the bucket I called my toilet, and taste the salt in the corners of my mouth from my sweat, my tears and my blood.

If I am effective in these few moments we spend together today, you’ll see that the same kind of challenges you face, are the same basic challenges I faced in a prison cell: feelings of fear, loneliness, failure and a breakdown of communication. More importantly, your response to those challenges will be the same response I had to have in the prison camp just to survive.”

“Even though I’m telling a story about myself, the real story is not about me,” he continued. “It’s about you… You won’t face the 8-foot walls that I did, but you will encounter the 8-inch ones.  Those eight inches between your ears can become your biggest barrier.  That’s why it’s important to remember that you can do anything you set your mind on.”

Captain Plumb went on to tell the room full of independent seed company executives how honored he was to be with us because, as the son of a Kansas farmer, he knows we’re the first link in the chain that produces the world’s safest and most abundant food supply.

“This great nation wasn’t built on fairness.  It was built on independence,” he says.  ‘As independent business owners, you have the freedom to go and be!  You also have the freedom to fail.”

If you blame others for your problems, Captain Plumb says you’re giving them control over you– and your life.  He shared tips on he prevented the enemy from having total control over him inside the POW Camp and made them relevant to our lives as civilians:

1. Believe.  Tap into sources of strength that are larger than you.
2. Courage. Have courage to face the day and step up to the plate.
3. Integrity. Be honest. Have moral principles.
4. Humor. Have fun. Laugh. Prank.
5. Return with honor.  Thanks to leadership inside the POW Camp, Plumb says this became their new mantra.

Life is about taking choices, taking risks.  Captain Plumb’s time in the POW camp taught him that sometimes the solution is take another risk.  “The last thing you want to do is get further outside your comfort zone, to get into deeper water, to hurt more,” he’s quoted as saying in a Juneau Empire article.  “The human response is to fall back and seek safety.”

Captain Plumb said he learned in that POW camp that he could still control his attitude.  He could choose to laugh or to cry; he could choose to be positive or negative… but choosing to be negative gave the enemy control over his destiny.

We can all chose to make a positive difference, whether we make a living as a farmer or a seed company owner.  We’re Americans and we enjoy the freedom of independence!