July 11, 2019
Latham Dealer Kickoff 2019
July 11, 8:30 AM – July 12, 12:00 PM


Make plans to join us July 11-12, 2019 for our annual Latham® Dealer Kickoff. We will stay at the Prairie Meadows Hotel in Altoona, Iowa, just northeast of Des Moines. Our meetings will be held in the adjoining conference center.

Register for the Event

It’s fitting that our family-owned and independent seed business is hosting its annual sales meeting where Quarter Horses make their summer home as the horse is a universal symbol of freedom. We’ve been exercising our freedom of independence since 1947. We’re proud to be celebrating our 72nd year of business with you! We couldn’t be happier that more than 250 dealers have joined our sales team in the past five years alone. There is strength in numbers, just as the iron used to mold horse shoes resembles power and strength.

With our 2020 seed guide filled with products featuring all the traits and technologies available on the market today, we’re poised to “go the distance.” We look forward to giving you product updates and sharing tools that will help “grow your legacy.”

Day 1, or July 11, will begin with a keynote speaker for dealers followed by an afternoon of training. Spouses and guests are invited to enjoy an exclusive luncheon with Vice President Shannon Latham at the convention center before putting your creative skills to work at a Knotty Nail 3-D wood sign design class. Would you rather opt out of the craft? Hop on the hotel shuttle and do some shopping at the Altoona Outlet Shopping Center.

Looking to bring your children? Hop on our shuttle from the hotel at 11:00 for transport to your choice of either Adventureland Resort and Adventure Bay Waterpark OR The Science Center downtown Des Moines. Each family will receive box lunches to enjoy either on the bus or when you arrive at your destination. Latham Hi-Tech Seeds will provide gate admission for each guest.

On the evening of July 11, we have rented the Pavilion along the race track, so families and children of all ages are welcome to join us for a Derby-themed meal and live horse racing. Following the race, you will have the evening to yourselves.

Day 2, or July 12, will begin with our Dealer Awards Breakfast. Nanny services will be available during this time. Following the awards presentations, we will provide a half-day of training for dealers. Please note that Prairie Meadows Hotel provides a FREE shuttle to nearby attractions.

Join in the fun this summer by clicking on the link below to register!

Register for the Event