July 7, 2021
July 7, 5:00 PM – July 9, 1:00 PM

Latham® Dealer Kickoff is BACK in Sioux Falls for 2021.

Made for this logoEvery generation has its hardships and triumphs. It’s never been easy, but for those in agriculture our work is a way of life. One might even say we were Made for This. We’re building on past momentum by planning this year’s event around the theme of “Made for This.” Kickoff 2021 will be held at the Sheraton Hotel and Denny Sanford Convention Center in Sioux Falls, SD.

Beginning in the evening on July 7, 2021, a welcome reception will be hosted at the Sioux Falls Canaries stadium. We can’t wait to catch up with each of you after a year-long absence by enjoying some ball park eats and a Canaries game.

New this year, dealers will get down to business early in the morning on Thursday, July 8. Following opening sessions, Scott McKain will deliver our keynote address on the Ultimate Customer Experience®. Scott will share the keys to building lifelong loyalty and endless referrals. He will share examples of how the experience, not the service, generates loyalty; and what you need to do to create it.

Afternoon breakout sessions will include an opportunity to train with Latham Product Team members and learn about our all-new products for 2022 planting in corn, soybeans and alfalfa!

Evening activities will begin with happy hour at 5 P.M. followed by a banquet meal as we celebrate milestone years of service and recognize our top sellers for their hard work closing out the 2020-2021 sales season. We’ll announce the location for Dealer Kickoff 2022 and Sales Incentive Trip plans. The evening will conclude with dessert stations, a performance by The Dueling Fiddles and a chance to relax and catch up with friends.

On Day 2, Latham® dealers will focus on building sales skills and marketing strategies to make 2022 your best sales year yet. We’ll bid farewell with a closing address and noon meal for all families to enjoy.

Again this year, we are providing entertainment options for our dealers’ families. We invite all spouses and guests to attend the keynote address by Scott McKain on July 8. After lunch, we will enjoy crafting and cocktails. On July 9, Shannon Latham will host a special brunch event for all spouses and dealer guests.

Pocket knifeWe’re also busy planning another great children’s program at The Outdoor Campus in Sioux Falls. Kayaking, archery, fishing and hiking are just a few of the adventures that await families who attend this year’s program.



After a year of planning around Covid-19 restrictions, we are well practiced and ready for changes that may come our way. We encourage you to register now with your intent to participate in the event. We will follow up with additional communications in June to confirm final details for your reservations at our in-person event. Those who register by June 15 will receive a free pocket knife at registration!

(When you complete your registration, a confirmation will be sent to your email inbox. If you don’t see it, make sure to check junk mail or other folders.)

Dealer Kickoff Registration 2021

  • Dealer Information

  • Help us tailor your breakout sessions. What maturities do you prefer to sell?
  • Help us tailor your breakout sessions. What maturities do you prefer to sell?
  • This field is for validation purposes and should be left unchanged.