“NOW” Technology Takes Center Stage Today
Iowa will be front and center today as Des Moines is hosting the National 140 Character Conference. This conference is so named to reflect the number of characters (i.e. numbers, letters and spaces) that a person has to Tweet, or to communicate a message via Twitter.com.
Yours truly will be presenting at 10 a.m. If you aren’t able to join us for the event in the Stoner Theatre, you can join us online. All presentations will be streamed from 9 a.m. until 5 p.m.
When Latham Hi-Tech Seeds began blogging in 2008, many people questioned why we would devote marketing funds to communication tools that none of our current customers were using. (SIDE BAR: Remember the fax machine? Despite little initial demand, it became main stream in the 1980s. What about the automobile… why drive a Ford Model T when you could take a horse and buggy?)
Just as the fax machine helped us transmit exact copies of documents faster than standard mail and the automobile allowed us to travel greater distances in less time, new communications technology (a.k.a. “now technology”) allows us to have more frequent conversations in a more cost-effective way.
Our blog, TheFieldPosition.com, allows us to communicate agronomic information and publicize events in a more timely manner than traditional newsletters and invitations. Twitter and Facebook help us promote what we’re covering on the blog, plus they allow us to share what we’re seeing and doing in real time. In addition, our Facebook and Twitter accounts have connected us to many like-minded individuals who share our passion for “feeding and fueling world.” These communications allow us to talk daily – sometimes several times a day – with our customers and friends.
If you’re already comfortable with blogging or posting messages on Twitter and Facebook, you’re probably nodding your head in agreement as you read this article. If you’re not using “now technology,” give it a try today.