there’s only so much you can learn about a seed product from numbers on a page. sometimes, you need to walk the rows.
That’s exactly what Latham Seeds Dealers and customers had the opportunity to do during our annual Premier Agronomy Day in Alexander, Iowa.
The event brings growers together with Latham’s sales and agronomy teams for an up-close look at corn and soybean products growing in our plots. It’s a chance to see product performance firsthand, ask questions and hear what our team is seeing across Latham Country.
Seeing Performance in the Field
Throughout the day, John Latham and members of the Latham sales and agronomy teams led groups through the plots, sharing observations about products in the current lineup and discussing considerations for the seasons ahead.
Regional Sales Managers Daniel and Jacob highlighted soybean varieties showing strong potential — including a few they jokingly described as “yield hogs.”
Justin took the conversation below ground with a discussion about seed treatments. Growers can easily see what’s happening above the soil, but many of the threats facing a young plant are hidden underground. That makes choosing the right seed treatment an important part of protecting yield potential from the very beginning.
And in the corn plots, John highlighted one of Latham’s longtime “big gun” hybrids — a proven product that has continued to earn its place in the lineup through consistent performance.
More Than a Plot Tour
Premier Agronomy Day is about more than looking at individual products. It gives Dealers and customers an opportunity to talk directly with the people who evaluate, select and recommend Latham products — and to learn from one another.
Those conversations become especially valuable as harvest approaches and growers begin thinking about product decisions for another season.
After the plot tours wrapped up, attendees gathered for lunch and more conversation — an annual tradition that reflects something important about how Latham does business.
As a third-generation seed company, we believe strong relationships and local knowledge matter. Getting together in the field gives us another opportunity to listen, learn and share what we’re seeing so Latham Dealers can help growers put the right products on the right acres.
Because sometimes the best place to prepare for next season is standing in this season’s field.