You don’t have to be the biggest to be the best!
The excitement continues for the Iowa State football team as the Cyclones captured another big “W” on Saturday against Kansas. It’s a great time to be a fan.
Last Thursday I posted about Latham’s sponsorship of the Locker Room Show. Hopefully, you got a chance to tune in after the game and listen to Coach Rhoads and the players recap their performance.
I was especially proud this season of ISU’s win over Texas. I can empathize with what it’s like to take the field as an underdog – at Latham, we compete against the “big dogs” every day. But just as ISU has proved, underdogs shouldn’t be underestimated. We continue to offer the broadest, deepest lineup of corn hybrids and soybean brands available in the marketplace. And that’s why the same sense of pride I had for ISU as they captured the win against the Longhorns is similar to the feeling I have when customers call in with winning results against our competition.
I’d like to invite you to check out our two new radio spots that aired last Saturday during the ISU Homecoming game. Hear how Latham is proving underdogs shouldn’t be underestimated and why we think this is the best time of year.