Draft Kickoff Registration Form

Dealer Kickoff 2020 Registration is Now Open!

Farming takes grit. Seed sales takes endurance. It’s more than just a living, for many of you this work is a way of life. Every day worked is another day writing your story, fulfilling your “why. One might even say you were Made for This.

Dealers

We’re building on past momentum by planning this year’s event around the theme of “Made for This” and hosting at the Sheraton Hotel and Denny Sanford Convention Center in Sioux Falls, South Dakota. Dealers will get down to business at 9 a.m. on Thursday, July 9, with a keynote address by Scott McKain on the Ultimate Customer Experience®. Scott will share the keys to building lifelong loyalty and endless referrals. He will share examples of how the experience, not the service, generates loyalty; and what you need to do to create it. Afternoon breakout sessions will include an opportunity to train with Latham Product team members and learn about our all-new products for 2021 planting in corn, soybeans and alfalfa!

Evening activities will begin with happy hour at 5 P.M. followed by a banquet meal as we celebrate milestone years of service and recognize our top sellers for their hard work closing out the 2019-2020 sales season. We’ll announce the location for Dealer Kickoff 2021 and the destination for our February 2022 Sales Incentive Trip. The evening will conclude with dessert stations, a performance by Iowa’s own Dueling Fiddles and a chance to relax and catch up with friends.

On Day 2, Dealers will focus on building sales skills and marketing strategies to make 2021 your best sales year yet. We’ll bid farewell with a closing address and noon meal for all families to enjoy.

Spouses & Guests 

Spouses can choose to join the dealer group for the keynote address by Scott McKain, and then embark on a day trip exploring Sioux Falls by taste on our private Culture & Cuisine Tour on July 9. Spend the day off-site for a luncheon, culture tour and dessert including a stop at the historic Falls Park and wine sampling. Everyone will arrive back at the hotel late afternoon in time to freshen up before the Evening Banquet and Awards Ceremony.

On July 10, join us for a simple jewelry making class where you can create and take home your own unique piece of jewelry. View your jewelry options here. You will indicate these on your registration.

Children

Children under age 12 are invited to join for a day of adventure at the Outdoor Campus! We have partnered South Dakota Parks and Rec volunteer staff to schedule a scavenger hunt of the park, outdoor cooking class and fishing expedition. Children over 8 years old have the option of archery/kayaking while those under 8 years old explore camping skills. Sack lunches are included, we ask that children under age 5 are accompanied by a parent for best experience.