Rohe will work alongside brothers John Latham and Chris Latham to help guide the independent seed company into its next chapter—building on a legacy rooted in independence, innovation and a deep commitment to farmers. 

Rohe brings more than a decade of leadership experience at Latham, having joined the company in 2010 and most recently serving as Sales Manager. During her tenure, she has played a key role in strengthening Latham’s dealer network, supporting sustained growth and fostering a culture centered on teamwork, relationships and performance. 

“Amy has been instrumental in shaping our sales strategy and building strong relationships across our footprint,” said John Latham. “She understands our customers, our dealers and our values. Her leadership will help carry Latham forward while staying true to what has made us successful for nearly 80 years.” 

Rohe’s promotion reflects not only her leadership within the organization, but also the growing role of women in agriculture. At Latham, women continue to play a vital role in driving innovation, strengthening communities and supporting farmers across the industry. 

“Agriculture is built on relationships, resilience and a shared commitment to helping farmers succeed,” said Rohe. “I’m honored to step into this role and continue working alongside our team, our dealers and our customers to build on the strong foundation Latham has already established.” 

As Latham prepares to celebrate its 80th anniversary in 2027, the company remains focused on delivering high-performing products, expanding genetic diversity and maintaining its independence in an increasingly consolidated industry. 

“This is an exciting time for Latham,” said Chris Latham. “Amy’s leadership, combined with our team’s experience and our commitment to staying independent, positions us well for the future.” 

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Since 1947, Latham Seeds has been committed to delivering seed products in corn, soybeans and alfalfa that are field-tested, proven on the farm and trusted by farmers. By combining localized product research, personal service and a deep passion for rural communities, Latham Seeds helps farmers maximize their yield potential — one field at a time. Learn more at www.lathamseeds.com. Latham and Latham Hi-Tech Seeds are trademarks of M.S. Technologies, L.L.C. 

Alexander, Iowa — With just $10,000 left to raise, Latham Hi-Tech Seeds is entering the final stretch of its Seeds of Hope campaign — which was launched in honor of the company’s 75^th anniversary with a goal of raising $75,000 for the American Cancer Society. The lavender cancer ribbon symbolizes awareness and support for all types of cancer, representing unity and compassion for those affected by the disease.

This heartfelt campaign is fueled by a strong sense of purpose from the entire Latham family — including employees, dealers, customers and friends — all of whom have generously donated over the past three years to help fight a disease that impacts one in three Americans.

“This cause is incredibly personal for us,” says John Latham, manager of Latham Seeds. “Like so many others, we have walked alongside loved ones battling cancer. Although we experienced loss, we also experienced the gift of more time with our dad. That’s why we want to pay it forward.”

The inspiration for Seeds of Hope was rooted in Latham’s own family history. The late Bill Latham, second-generation leader of Latham Seeds, was diagnosed with Acute Myelogenous Leukemia (AML) in 2009. Following a stem cell transplant, Bill and his wife, Linda, stayed in the American Cancer Society’s (ACS) Hope Lodge in Rochester, Minn., where they were surrounded with a built-in support system.

The stem cell transplant helped to extend his life by more than five years. He spent that valuable time with family, and had the opportunity to pass the business torch to his two sons.

Bill passed away 10 years ago.

The Latham family continues to support awareness, detection and prevention efforts through the Final Drive for 75 — and they’re calling on partners across Latham Country to help finish strong.

One of the most unique aspects of the campaign has been the launch of Seeds of Hope hybrids. For the 2026 planting season, the following three hybrids have been designated as Seeds of Hope hybrids:

LH 4648 SS PRO

LH 5024 VT4 PRO

LH 6226 PCE

These hybrids were specially selected to reflect the geographic diversity and trait strength of Latham’s product lineup — allowing customers across the Midwest to join the cause while planting products they already trust. The Seeds of Hope hybrids are marked with the lavender cancer ribbon. For every unit of these three hybrids sold, Latham Seeds donates $1 to the American Cancer Society.

“Every unit sold is a step closer to our $75,000 goal,” Latham adds. “It’s a symbol of how deeply we believe in growing something greater than ourselves.”

September is recognized as Blood Cancer Awareness Month, and Bill Latham was diagnosed with blood cancer in the fall. And with fall harvest just around the corner, Latham Seeds is revving up its Final Drive for 75! The company invites dealers, farmers and seed partners to help push this campaign over the finish line.

To learn more or to make a direct donation, visit: https://lathamseeds.com/sowing-seeds-of-hope/

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Since 1947, Latham Seeds has been committed to delivering seed products in corn, soybeans and alfalfa that are field-tested, proven on the farm and trusted by farmers. By combining localized product research, personal service and a deep passion for rural communities, Latham Seeds helps farmers maximize their yield potential — one field at a time. Learn more at www.lathamseeds.com. Latham and Latham Hi-Tech Seeds are trademarks of M.S. Technologies, L.L.C.

Alexander, Iowa — August 25, 2025 – Latham® Hi-Tech Seeds is raising the bar for soybean performance with the introduction of its new J-Class Soybeans – the industry’s newest, highest-yielding soybean genetics.

Featuring 32 new products, J-Class Soybeans bring together advanced genetics, top-end yield potential, and strong defensive packages to help farmers protect every bushel.

“J-Class Soybeans are so good, they’re in a class by themselves,” said third-generation seedsman John Latham. “We have the freedom to choose the very best genetics for our lineup. This new class delivers exactly what farmers are asking for — consistent top yields and protection where it matters most.”

J-Class Soybeans made their debut recently at the company’s recent Dealer Kickoff in Mankato, Minnesota, where Latham® dealers gathered to celebrate the company’s “Freedom of Independence” theme and hear from industry experts, including Dr. Greg Tylka of Iowa State University. Dr. Tylka shared the latest research on managing soybean cyst nematode (SCN) — a key factor in soybean yield loss — and how variety selection plays a critical role in protecting fields.

Growing a nonhost crop, like corn in rotation with SCN-resistant soybean products, is the foundation of SCN management, Dr. Tylka said. That’s why it’s important to note that 12 of the J-Class Soybeans have received Latham’s exclusive IRONCLAD designation. To be designated as IRONCLAD, Latham brand soybeans must contain the resistance gene for Soybean Cyst Nematode, a gene for Phytophthora Root Rot and and high scores against Brown Stem Rot, Iron Deficiency Chlorosis and either White Mold or Sudden Death Syndrome, according to Latham’s product evaluation.

“Our independence allows us to focus on what matters most,” Latham added. “The result is a lineup like J-Class that combines elite genetics with the agronomic traits farmers need.”

Latham’s J-Class lineup spans a wide range of maturities and trait platforms, offering farmers flexibility for their specific growing conditions. Farmers interested in learning more about J-Class Soybeans can contact their local Latham dealer or check out our Seed Guide for more details.

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Since 1947, Latham Seeds has been committed to providing field-tested, farm-proven, farmer-trusted seed
products across corn, soybeans and alfalfa. By combining localized product research, personal service and a
deep passion for rural communities, Latham Seeds helps farmers maximize their yield potential — one field
at a time. Learn more at www.lathamseeds.com. Latham and Latham Hi-Tech Seeds are trademarks of M.S.
Technologies, L.L.C.