Latham Hi-Tech Seeds Hires Lyle Marcus as Corn Product Manager
Latham Seeds has seen 10 consecutive years of corn business growth. Managing inventory is complex for corn because farmers’ needs must be met across many unique local environments while we manage the corn product line as a business, says the company’s General Manager Ryan Schon. Hiring a second product manager was necessary to accommodate Latham Seeds’ growth.
The company’s focus on putting its farmer-customers and dealers first is one reason Marcus says he was drawn to Latham Hi-Tech Seeds.
“Focusing on customers and selling really great seed products that fit their needs fits well with my ideals,” says Marcus, who grew up on a farm near Prinsburg, Minnesota. “My dad was a very curious person. He always looked for ways to improve profitability in his business. He inspired me to learn more about how plants work, how crop inputs affect profitability and how we can produce crops more efficiently. That eventually led me to South Dakota State University where I studied Agronomy.”
After graduating from South Dakota State University, Marcus started his seed career as a DSM/regional agronomist in 1989 with Keltgen Seed. In 1997, he became agronomy product lead for Midwest Seed Genetics where he launched Roundup Ready soybeans and managed the transition from conventional to traited corn products. That experience led Marcus to accept a position as corn broker at Thurston, Inc. Then in 2013 Marcus joined NorthStar Genetics where he served as product manager, COO and CEO.
“My goal is to bring value to Latham Seeds in the corn portfolio management process from product selection, based on customer needs, to building on strategies of efficient inventory management,” says Marcus. “I look forward to working with a group of people, who believe in a farmer-focused business that helps create success for those growing and selling Latham brand products. I enjoy sharing information with seed sellers and farmers on product positioning, crop growth and development, as well as best production practices.”